Bespoke vs. made to measure MTM:
So far, people thought custom made clothes is a dead segment. An old heritage for wealthy people that can afford clothes specifically measured and manufactured for them.
The process of measuring and producing garments is known for being costly and time consuming.
But times have changed. Last but not least also due to the upcoming trend of increasingly ordering clothes on the Internet.
Also, the tremendous possibilities of ordering custom clothes personally in town and online give customers the chance to choose from a variety of providers.
But what is offered?
Sure, it is custom made garments but it is tailored or is it MTM clothing?
And what would be the difference anyhow?
We explain it to you.
Bespoke clothes – what does a tailor do?
People picture a traditional tailor usually in his way: A rather old man with a measuring tape around his neck, who measures customers by hand and takes notes in his little book.
You are not completely wrong by that. Well, the tailor does not have to be a man. Neither is the tailor old in general. But in general, you are right.
The tailor measures customers usually by hand with a measuring tape. The most important measures are taken and written down to individually tailor a completely new garment for the customer afterwards.
Yes, you read right: A complete new piece of garment. New and individual clothes.
This means that a tailor produces bespoke clothes, no matter if it is a shirt, trousers or a whole suit. Often the tailor draws the cutting patterns by hand with a piece of chalk. After cutting them by hand, the cutting patterns can be sewed together to build a bespoke piece.
This process is time and cost intensive and requires a lot of experience in the area of bespoke tailoring.
The drawing and cutting of cutting patterns is a beautiful and highly qualitative work field.
The bespoke piece of garment is 100% individual.
Bespoke vs. made to measure MTM – what does MTM mean?
MTM also means custom made clothes. But the base is a different one than in bespoke tailoring.
The term made to measure, or in short MTM, means that clothes are not produced individually from zero but that the designer uses predefined cutting patterns.
The cutting patterns are then customized to the measurements of the customer.
In short this means that the designer takes measurements of the customer but then uses standard cutting patterns that he can individualize to your measurements and body.
Mass customization & MTM
Made to measure garments make it possible for designers to do mass customizations.
This means they get measurements of customers and can then adapt their predefined cutting patterns to the measurements of the customers. This can be done without measuring the customers by hand, like it is done in bespoke tailoring.
By using standard cutting patterns and adjusting them to your measurements, the designer saves a lot of time and ultimately costs.
This also makes it possible for the designer to offer you custom made clothes for an often relatively cheap price.
Is bespoke automatically more expensive than MTM?
Usually yes. A completely new piece of clothes that is based on manual and individual cutting patterns can usually not compete on mass customized cutting patterns and garments.
However, it does not even have to.
Important in bespoke vs. made to measure MTM clothing is:
Both work with different bases and can therefore cost by far different prices.
Read more about this topic from the view of a Forbes employee here.
How is 3D Body Scanning connected to all this?
Especially in the area of MTM, the automatic body measurements are interesting for designers and producers.
- Quick and easy measurements of end customers (under 3 Sec.)
- Privacy during measuring process
- No measuring by hand
- Customer does not need to measure himself
- No trying on of different predefined pieces of clothes in standard sizes
- Focus on garments, colours and patterns as well as additional products
- Connection to online shop
- Reorder without being measured again
- so much more…
Today, even big brands liked Hugo Boss increasingly count on the future of more individuality in clothes and even increasing production in Europe. Read more about it here.